In the ever-evolving world of B2B marketing, effective market segmentation is essential for businesses seeking to identify and target the right customer groups. B2B market segmentation involves dividing the market into distinct segments based on shared characteristics. Two key segmentation criteria are behavior and demographics. Behavioral segmentation focuses on understanding customer actions and interactions, while demographics involve categorizing customers based on specific characteristics such as industry, company size, and location. By combining behavior and demographics in their segmentation strategy, B2B companies can tailor their marketing efforts for greater relevance and engagement. In this article, we will explore the significance of B2B market segmentation based on behavior and demographics and provide valuable insights on how businesses can leverage these criteria to achieve targeted success.