Emotional intelligence (EI) plays a crucial role in B2B customer success, as it influences how customer success teams interact with clients, understand their needs, and build strong, long-lasting relationships. B2B customer success is focused on ensuring that customers achieve their desired outcomes, stay engaged with the product or service, and continue to derive value from their investment. Emotional intelligence is a key factor in achieving these goals and driving customer satisfaction and loyalty. Let's explore the key aspects of emotional intelligence and its significance in B2B customer success: